I’ve been a big fan of MailChimp for about two years now. That’s when I started my email list.
HOT TIP: If you are even THINKING about becoming a writer, you need to start an email list. Yesterday.
For the first 18 months+, my list grew SLOWLY. I think I was up to 260 subscribers over that time frame despite having a free novella prequel available both on my Amazon and my site.
It all changed when I discovered BookFunnel and turbocharged things. My list grew from 260 up to about 950 today. And that’s where I’ve started running into issues.
With a bigger audience, I now have a mixture of fans. There are solid fans, others that have joined my street team, and some that just want the freebies. After reading Newsletter Ninja, I realized I needed to fine tune my autoresponder in several ways.
And MailChimp don’t cut it.
MailChimp just added labels. Nice and all, but you can’t do a lot with that. Reading the book, I wanted the ability to tag people for all the various actions they took, and based on labels, launch little mini-workflows.
Gotten three emails and not opened any? Here’s your label. Do you open everything? Here’s your label. Click this link indicating you’re a writer? Here’s your label. And based on these various labels, I can curate content for YOU. I can write stuff that YOU like. I can build our relationship and grow closer to ALL my subscribers.
And if you have shown little interest, I can take one last stab at re-engagement before unsubscribing you.
MailChimp can’t launch an autoresponder based on a label. That. Sucks. AWeber does it. It handles it. It also supports applying multiple labels at any stage. (Or removing a label). That way, while someone is being onboarded, I can hold off on them receiving full blast emails sent to the main list.
Little stuff like that.
Why did I start with MailChimp? Because it was easy. Because it was simple.
Okay, because it was FREE. MailChimp is free for the first 2000 subscribers. In the past two years, some $20/month subscription cost would have tallied $480. My list will cost $29/month, but it may be worth it to curate a more solid bunch of fans. We’ll see.