Dos and Don’ts of Marketing

When it comes to selling books, there are gobs of opinions out there. And there is no one way. But there are many dos and don’t when it comes to marketing. In this post, we’ll try to capture a handful of them. If you are new into marketing and don’t...

How I lost weight during the holidays

…and managed to enjoy myself. It’s true. This past year, I lost weight during the holidays, and it didn’t kill me. On December 1st last year, I checked in on MyFitnessPal.com at 222.4 lbs, and at the end of the month, had dropped to 217 lbs. That’s...

The many flaws of test coverage

Recently in a Twitter chat with a couple friends of mine, the subject of test coverage re-appeared. I rolled my eyes. Ready to start ranting, I remembered already covering the many flaws of test coverage in Python Testing Cookbook. So I thought, perhaps an excerpt...

Building your platform – Part IV

In the previous post, Building your Platform – Part III, we discussed why building a mailing list is as important as building a site. In this article, we’ll dig into some advanced techniques where you can link together the key facets of your platform to...