@Uber, what are you doing for my mother?

I recently took the kids on a weekend trip to visit my folks. And what I learned was awesome and horrible, all at once. My 81-year-old mother has been diagnosed with macular degeneration. It’s a condition that in her case, has no cure. Having already lost the...

Why I might switch from @MailChimp to @AWeber

UPDATE: I eventually switched to ActiveCampaign and have been thrilled with the results. If you’re just now reading this blog post, then simply swap “AWeber” with “ActiveCampaign”, assuming everything else still applies. I’ve been a...

How to sell your book – Part 5 – Keywords

Last week, we explored how to sell your book by picking suitable book categories. Today, we are going to explore the magical world of keywords. What’s a keyword? If you’ve spend five minutes searching the Internet to learn about advertising or online...

How to sell your book – Part 4 – Categories

In the previous post of this series, How to Sell Your Book, we dove into cross promotions. In this installment, we are going to dial into the topic of book categories. What are they, and why are they the difference between getting buried with 10,000 other books vs....