@Uber, what are you doing for my mother?

I recently took the kids on a weekend trip to visit my folks. And what I learned was awesome and horrible, all at once. My 81-year-old mother has been diagnosed with macular degeneration. It’s a condition that in her case, has no cure. Having already lost the...

Why I might switch from @MailChimp to @AWeber

UPDATE: I eventually switched to ActiveCampaign and have been thrilled with the results. If you’re just now reading this blog post, then simply swap “AWeber” with “ActiveCampaign”, assuming everything else still applies. I’ve been a...

How to sell your book – Part 2 – Fans

Last week we embarked upon a blog series on How to Sell Your Book, focused on advertising. To recap, unless you are a household name like JK Rowling or Stephen King, you NEED advertising. If you don’t perpetually put your works in front of your potential...

How to grow your email list

Something I learned about last year, was this thing called “reader magnets”. It was listed at the #1 way to grow your email list. Essentially, people love free stuff, so if you wish to sell books, you need to curate an email list of people that like your...