by Greg Turnquist | Nov 6, 2018 | technology
I recently took the kids on a weekend trip to visit my folks. And what I learned was awesome and horrible, all at once. My 81-year-old mother has been diagnosed with macular degeneration. It’s a condition that in her case, has no cure. Having already lost the...
by Greg Turnquist | Sep 3, 2018 | writing
UPDATE: I eventually switched to ActiveCampaign and have been thrilled with the results. If you’re just now reading this blog post, then simply swap “AWeber” with “ActiveCampaign”, assuming everything else still applies. I’ve been a...
by Greg Turnquist | Aug 8, 2018 | marketing, writing
Last week, we explored how to sell your book by picking suitable book categories. Today, we are going to explore the magical world of keywords. What’s a keyword? If you’ve spend five minutes searching the Internet to learn about advertising or online...
by Greg Turnquist | Jul 31, 2018 | marketing, writing
In the previous post of this series, How to Sell Your Book, we dove into cross promotions. In this installment, we are going to dial into the topic of book categories. What are they, and why are they the difference between getting buried with 10,000 other books vs....
by Greg Turnquist | Jul 26, 2018 | marketing, writing
In the previous installment of How to Sell Your Book, we discussed building up a collection of fans. In addition to putting your works in front of people on Amazon, etc., you also want to curate a list of people that are super excited about your writing. One of the...
by Greg Turnquist | Jul 4, 2018 | marketing
Last week we embarked upon a blog series on How to Sell Your Book, focused on advertising. To recap, unless you are a household name like JK Rowling or Stephen King, you NEED advertising. If you don’t perpetually put your works in front of your potential...
by Greg Turnquist | Jun 28, 2018 | marketing
I’ve recently learned several tactics to sell your book, and I wanted to share them with you. Several people have asked how I started moving books that had long ago joined Amazon’s Millionaire Club (a club no one wants to join!) After repeating myself...
by Greg Turnquist | May 7, 2018 | software
Something I have noticed in many conversations, whether on twitter or in real life, is that we never have enough context. When people describe all the challenges they face writing code, it’s hard to grasp the culture various developers experience. And culture is...
by Greg Turnquist | Apr 24, 2018 | writing
Something I learned about last year, was this thing called “reader magnets”. It was listed at the #1 way to grow your email list. Essentially, people love free stuff, so if you wish to sell books, you need to curate an email list of people that like your...
by Greg Turnquist | Apr 20, 2018 | spring
Watching the excitement as PVTL rang the opening bell on the NYSE this morning was surreal as our company Pivotal goes public. This excitement was perfectly dovetailed by having spent an hour last night catching up with an old friend of mine. A friend that had...
