Well I just dialed it up to CRAZY. By joining BookFunnel, I uploaded the same book and linked it directly to MailChimp. I also signed up for a handful of cross promotions where myself and several other others share a collection of free short stories. What caught me by surprise is when I logged into my wife’s BookFunnel account and configured the same thing for her freebie novella magnet.
I had registered it with a clean historical romance promotion. She posted a link or two sharing the event, and then went to work on some other stuff. Peeking at her email list 7 days later, her eyeballs almost popped out. Almost 400 people had been added to her list!
Reeling from the reaction, we confirmed this promotion event had indeed found a burst of people interested in reading her work and signing up to her email list. So she went and did what she always does and wrote a special “Welcome to my list” email to all those people. And then I asked, “what about NEXT week? And the week after that?” We can’t keep slugging out the greetings all the time. We’ll never keep up.
I remember Sara writing this novella last year. She spent a solid three days of focused writing. It seemed like a big commitment for something you just give away. But now it’s paying off. And it will KEEP paying off. So take this as testimony that if you want to build your email list, the fastest way is to create something free, link it to your list, and then join in a cross promoting effort that is able to reach out to possibly 10s of 1000s of people.
Happy writing!
0 Comments