Facebook marketing ain’t what it used to be
“Organic reach on Facebook has been in decline for a few years now and has almost hit zero. If you want to break through now, Facebook is all but a pay-to-play network.” —The Complete Guide to Facebook Advertising
In the olden days, people would “like” your group/page and then see anything you posted there. Today, not so. Facebook has algorithms that “decide” what shows up in people’s feeds. Sponsored postings can interrupt a newly minted post on your page that a friend liked, causing them to miss content.
Yup. Someone that you catered to, who decided they liked your content, isn’t guaranteed to see everything posted on that page. Suffice it so say, many are up in arms over this. It backs up a rule I teach at any of my Blogging & Marketing sessions – build your own platform.
But don’t presume that the rules of yesterday and today won’t be different tomorrow. Such are the woes of using other people’s platforms.