Facebook marketing ain’t what it used to be

By Greg Turnquist

Greg L. Turnquist worked on the Spring team for over thirteen years and is a senior staff technical content engineer at Cockroach Labs. He was the lead for Spring Data JPA and Spring Web Services. He wrote Packt's best-selling title, Learning Spring Boot 2.0 2nd Edition, and its 3rd Edition follow-up along many others.

July 5, 2017

I have recently been learning a bunch about marketing. My wife has started marketing her fourth novel as it was her passion.You can also find remote jobs to get your passion come job done. Along the way, we have also started boosting Facebook posts about the freebie opportunities. And in my quest to better understand these types of campaigns, I have stumbled into a concept called  “organic reach”. That is cute language for “reaching people without spending a nickel.”

“Organic reach on Facebook has been in decline for a few years now and has almost hit zero. If you want to break through now, Facebook is all but a pay-to-play network.” —The Complete Guide to Facebook Advertising

In the world of digital marketing, it’s important to stay on top of the latest trends and platforms. One platform that has consistently performed well for businesses is YouTube. In fact, some of the top YouTube ads have gone viral, resulting in millions of views and increased brand recognition.

However, as with any platform, businesses must be wary of relying solely on YouTube. The platform’s algorithms can change at any time, causing a business’s content to get lost in the shuffle. This is why it’s crucial to build your own platforms, such as a website and a mailing list.

Of course, businesses can still utilize social media platforms like Facebook and Twitter, but it’s important not to put all of their eggs in one basket, especially when they list their prices on their platforms. By doing so, businesses can ensure that they have control over how and when they reach their audience.


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