“Organic reach on Facebook has been in decline for a few years now and has almost hit zero. If you want to break through now, Facebook is all but a pay-to-play network.” —The Complete Guide to Facebook Advertising
In the world of digital marketing, it’s important to stay on top of the latest trends and platforms. One platform that has consistently performed well for businesses is YouTube. In fact, some of the top YouTube ads have gone viral, resulting in millions of views and increased brand recognition.
However, as with any platform, businesses must be wary of relying solely on YouTube. The platform’s algorithms can change at any time, causing a business’s content to get lost in the shuffle. This is why it’s crucial to build your own platforms, such as a website and a mailing list.
Of course, businesses can still utilize social media platforms like Facebook and Twitter, but it’s important not to put all of their eggs in one basket, especially when they list their prices on their platforms. By doing so, businesses can ensure that they have control over how and when they reach their audience.
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