When it comes to selling books, there are gobs of opinions out there. And there is no one way. But there are many dos and don’t when it comes to marketing. In this post, we’ll try to capture a handful of them. Do – take advantage of every opportunity to market Never ever EVER pass…
In the previous post, Building your Platform – Part III, we discussed why building a mailing list is as important as building a site. In this article, we’ll dig into some advanced techniques where you can link together the key facets of your platform to push things to the next level. Pages vs. Posts I’m…
In the previous article, Building your Platform – Part II, we discussed how to integrate blogging with social media and why it’s good to write more on your own platform, while using social media as a channel to reach others. This week we are going to talk about building a mailing list and why it’s…
Last week, we took a dive into Building Your Platform – Part I. We learned why it’s important to start building our own site, yesterday. Over time, a site can turn into a key part of your platform. In this post, we can see what role social media should play with our nicely built site….
Something I run into time and again is this concept known as Building Your Platform. I’ve decided to provide some useful bits of knowledge I’ve acquired through a series of blog posts. What’s a platform? For starters, what is a platform anyway? When it comes to writing, your platform is the place where you can…
I’ve been writing Darklight for six years now. At first, it was things like Deep Point of View (POV), cutting out adverbs, and other bits of writing craft. Then I yanked out things like explaining too much, removing every expression, every phrase, every word that we redundant. I’ve never faced writing a proposal for my…
Whew! I just finished hammering out twenty eight pages of manuscript for Learning Spring Boot 2nd Edition. This has been the most exhausting. Probably because it has the most moving parts. Taking the previous chapter’s sample social media app (Spring-a-Gram, my billion dollar startup idea) and turning into a Eureka-powered, Hystrix-dashboard-monitored, and Config Server-enabled set…
Like many of my friends, I like a simple, step-by-step guide when learning something new. So I’ve decided to capture how to use Scrivener, the greatest writer’s tool invented since the ballpoint pen, and show you how to crank out something impressive. If you have no clue what Scrivener is, their own videos should whet your appetite. Assuming…
I just finished a REALLY neat book by Matt Gemmell, CHANGER, and I thought I’d capture my reaction in the form of a book review. Being a fan of both SFF as well as military/action thrillers like the Jack Reacher series by Lee Child and the Jack Ryan books by Tom Clancy, this one really tickled my…
There’s an old saying: never judge a book by it’s cover. While applicable in the metaphorical sense, when it comes to actually publishing a real book, people do judge books FAST based on the cover. Having a good book cover is a must. When deciding on a book, what do you do? If you have stepped…
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Videos of my presentations
- Live Coding w/ Spring Data @ SpringOne Platform 2016
- Spinnaker: Land of a 100 Builds @ SpringOne Platform 2016
- Spring Data REST @ SpringOne 2015
- Spring Data REST @ DevNexus 2015
- Debug and Maintain Your Spring Boot App – 7/9/2015
- Cloud Foundry After Dark – 2/15/2015
- Screencast: REST app built in five minutes or less – 11/20/2014
- Spring Data REST – Data Meets Hypermedia – 2014
- Building Your App Mgmt Tools w/ Spring Boot – 2014
- Grails in the Real World™ – 2013
- How to beat Amazon April 3, 2018
- Darklight released! March 27, 2018
- Building your email list yet? Find out why you need to get started March 23, 2018
- How I used #KDPRocket and learned to love keyword analysis March 7, 2018
- Darklight cover reveal! February 20, 2018
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