Why I might switch from @MailChimp to @AWeber

UPDATE: I eventually switched to ActiveCampaign and have been thrilled with the results. If you’re just now reading this blog post, then simply swap “AWeber” with “ActiveCampaign”, assuming everything else still applies. I’ve been a big fan of MailChimp for about two years now. That’s when I started my email list. HOT TIP: If you […]

How to sell your book – Part 5 – Keywords

Last week, we explored how to sell your book by picking suitable book categories. Today, we are going to explore the magical world of keywords. What’s a keyword? If you’ve spend five minutes searching the Internet to learn about advertising or online marketing, you’ve heard of keywords. Or at least you’ve heard the term. So […]

How to sell your book – Part 4 – Categories

In the previous post of this series, How to Sell Your Book, we dove into cross promotions. In this installment, we are going to dial into the topic of book categories. What are they, and why are they the difference between getting buried with 10,000 other books vs. dominating a smaller, more focused niche of […]

How to sell your book – Part 3 – Cross promoting your work

In the previous installment of How to Sell Your Book, we discussed building up a collection of fans. In addition to putting your works in front of people on Amazon, etc., you also want to curate a list of people that are super excited about your writing. One of the most effective ways I’ve discovered […]

How to grow your email list

Something I learned about last year, was this thing called “reader magnets”. It was listed at the #1 way to grow your email list. Essentially, people love free stuff, so if you wish to sell books, you need to curate an email list of people that like your work. The easiest way to find such […]

How to beat Amazon

Something everyone has noticed over the past couple years is how Amazon has pushed its way into retail space. And most notably, the publishing industry. Listening to a new podcast (the Sell More Books Show), it appears Barnes & Noble may be on their last legs. They are implementing cost cutting measures that reduce staffing. […]

Building your email list yet? Find out why you need to get started

Are you a writer? Have you have written novels? Tech books? Do you want to? Assuming you said yes to any of those questions, the next question is possibly the most critical one to follow: Are you building your email list? If you said “no”, then you might be making the biggest mistake of your […]

How I used #KDPRocket and learned to love keyword analysis

A big event is coming. The release of my debut novel, DARKLIGHT, is planned for later this month. And do you know what I dread? A lackluster launch. I have helped launch several indie titles in the past for other authors, but something I finally knuckled down and did this morning was what EVERY author […]

Darklight cover reveal!

Greetings everyone! Today is super exciting because I finally get to reveal the cover to my debut novel, DARKLIGHT. I’ve been working extra hard on this work. I started it in 2010 and have been at it for eight years. It took three editors and four rounds, but it’s finally gotten that extra polish it […]

Building a recording studio without breaking the bank

Some of you may remember that in a former life, I launched a podcast with friend and former teammate, Russ Miles. Suffice it to say, that was shelved long ago. However, everything I learned came rushing back when my wife announced last year that she was auditioning with her very own publisher to record the […]