Category: marketing

Building your email list yet? Find out why you need to get started

Are you a writer? Have you have written novels? Tech books? Do you want to? Assuming you said yes to any of those questions, the next question is possibly the most critical one to follow: Are you building your email list? If you said “no”, then you might be making the biggest mistake of your…


Facebook marketing ain’t what it used to be

I have recently been learning a bunch about marketing. My wife has started marketing her fourth novel. Along the way, we have also started boosting Facebook posts about the freebie opportunities. And in my quest to better understand these types of campaigns, I have stumbled into a concept called “organic reach”. That is cute language for…


Marketing your book with a launch group

I’ve recently been working on building up a new aspect of marketing – forming a launch group. A launch group is a close knit circle of people that help you get the word out when your book, as they say, hits the stands. I have two fronts in progress: Darklight and Learning Spring Boot 2nd Edition….