Category: marketing

Facebook marketing ain’t what it used to be

I have recently been learning a bunch about marketing. My wife has started marketing her fourth novel. Along the way, we have also started boosting Facebook posts about the freebie opportunities. And in my quest to better understand these types of campaigns, I have stumbled into a concept called “organic reach”. That is cute language for…


Marketing your book with a launch group

I’ve recently been working on building up a new aspect of marketing – forming a launch group. A launch group is a close knit circle of people that help you get the word out when your book, as they say, hits the stands. I have two fronts in progress: Darklight and Learning Spring Boot 2nd Edition….