Last week, we explored how to sell your book by picking suitable book categories. Today, we are going to explore the magical world of keywords. What’s a keyword? If you’ve spend five minutes searching the Internet to learn about advertising or online marketing, you’ve heard of keywords. Or at least you’ve heard the term. So…
In the previous post of this series, How to Sell Your Book, we dove into cross promotions. In this installment, we are going to dial into the topic of book categories. What are they, and why are they the difference between getting buried with 10,000 other books vs. dominating a smaller, more focused niche of…
In the previous installment of How to Sell Your Book, we discussed building up a collection of fans. In addition to putting your works in front of people on Amazon, etc., you also want to curate a list of people that are super excited about your writing. One of the most effective ways I’ve discovered…
Last week we embarked upon a blog series on How to Sell Your Book, focused on advertising. To recap, unless you are a household name like JK Rowling or Stephen King, you NEED advertising. If you don’t perpetually put your works in front of your potential readers, you’ll get pushed to the side. In today’s…
I’ve recently learned several tactics to sell your book, and I wanted to share them with you. Several people have asked how I started moving books that had long ago joined Amazon’s Millionaire Club (a club no one wants to join!) After repeating myself several times, I figured it better to capture my advice in…
Are you a writer? Have you have written novels? Tech books? Do you want to? Assuming you said yes to any of those questions, the next question is possibly the most critical one to follow: Are you building your email list? If you said “no”, then you might be making the biggest mistake of your…
I have recently been learning a bunch about marketing. My wife has started marketing her fourth novel. Along the way, we have also started boosting Facebook posts about the freebie opportunities. And in my quest to better understand these types of campaigns, I have stumbled into a concept called “organic reach”. That is cute language for…
I’ve recently been working on building up a new aspect of marketing – forming a launch group. A launch group is a close knit circle of people that help you get the word out when your book, as they say, hits the stands. I have two fronts in progress: Darklight and Learning Spring Boot 2nd Edition….
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Videos of my presentations
- Live Coding w/ Spring Data @ SpringOne Platform 2016
- Spinnaker: Land of a 100 Builds @ SpringOne Platform 2016
- Spring Data REST @ SpringOne 2015
- Spring Data REST @ DevNexus 2015
- Debug and Maintain Your Spring Boot App – 7/9/2015
- Cloud Foundry After Dark – 2/15/2015
- Screencast: REST app built in five minutes or less – 11/20/2014
- Spring Data REST – Data Meets Hypermedia – 2014
- Building Your App Mgmt Tools w/ Spring Boot – 2014
- Grails in the Real World™ – 2013
- @Uber, what are you doing for my mother? November 6, 2018
- Why I might switch from @MailChimp to @AWeber September 3, 2018
- How to sell your book – Part 5 – Keywords August 8, 2018
- How to sell your book – Part 4 – Categories July 31, 2018
- How to sell your book – Part 3 – Cross promoting your work July 26, 2018