@Uber, what are you doing for my mother?

I recently took the kids on a weekend trip to visit my folks. And what I learned was awesome and horrible, all at once. My 81-year-old mother has been diagnosed with macular degeneration. It’s a condition that in her case, has no cure. Having already lost the vision in one eye due to cataracts and […]

Why I might switch from @MailChimp to @AWeber

UPDATE: I eventually switched to ActiveCampaign and have been thrilled with the results. If you’re just now reading this blog post, then simply swap “AWeber” with “ActiveCampaign”, assuming everything else still applies. I’ve been a big fan of MailChimp for about two years now. That’s when I started my email list. HOT TIP: If you […]

How to sell your book – Part 5 – Keywords

Last week, we explored how to sell your book by picking suitable book categories. Today, we are going to explore the magical world of keywords. What’s a keyword? If you’ve spend five minutes searching the Internet to learn about advertising or online marketing, you’ve heard of keywords. Or at least you’ve heard the term. So […]

How to sell your book – Part 4 – Categories

In the previous post of this series, How to Sell Your Book, we dove into cross promotions. In this installment, we are going to dial into the topic of book categories. What are they, and why are they the difference between getting buried with 10,000 other books vs. dominating a smaller, more focused niche of […]

How to sell your book – Part 3 – Cross promoting your work

In the previous installment of How to Sell Your Book, we discussed building up a collection of fans. In addition to putting your works in front of people on Amazon, etc., you also want to curate a list of people that are super excited about your writing. One of the most effective ways I’ve discovered […]

How to sell your book – Part 2 – Fans

Last week we embarked upon a blog series on How to Sell Your Book, focused on advertising. To recap, unless you are a household name like JK Rowling or Stephen King, you NEED advertising. If you don’t perpetually put your works in front of your potential readers, you’ll get pushed to the side. In today’s […]

How to sell your book – Part 1 – Advertising

I’ve recently learned several tactics to sell your book, and I wanted to share them with you. Several people have asked how I started moving books that had long ago joined Amazon’s Millionaire Club (a club no one wants to join!) After repeating myself several times, I figured it better to capture my advice in […]

Why writing framework code is different than end user apps

Something I have noticed in many conversations, whether on twitter or in real life, is that we never have enough context. When people describe all the challenges they face writing code, it’s hard to grasp the culture various developers experience. And culture is key. But another overlooked aspect is exactly who is the customer for […]

How to grow your email list

Something I learned about last year, was this thing called “reader magnets”. It was listed at the #1 way to grow your email list. Essentially, people love free stuff, so if you wish to sell books, you need to curate an email list of people that like your work. The easiest way to find such […]

As Pivotal goes public, I can’t help but reflect on this surreal journey. #PVTL @russmiles @pivotal

Watching the excitement as PVTL rang the opening bell on the NYSE this morning was surreal as our company Pivotal goes public. This excitement was perfectly dovetailed by having spent an hour last night catching up with an old friend of mine. A friend that had introduced me to the Spring family while also helping […]