I’ve been a big fan of MailChimp for about two years now. That’s when I started my email list. HOT TIP: If you are even THINKING about becoming a writer, you need to start an email list. Yesterday. For the first 18 months+, my list grew SLOWLY. I think I was up to 260 subscribers…
Last week, we explored how to sell your book by picking suitable book categories. Today, we are going to explore the magical world of keywords. What’s a keyword? If you’ve spend five minutes searching the Internet to learn about advertising or online marketing, you’ve heard of keywords. Or at least you’ve heard the term. So…
In the previous post of this series, How to Sell Your Book, we dove into cross promotions. In this installment, we are going to dial into the topic of book categories. What are they, and why are they the difference between getting buried with 10,000 other books vs. dominating a smaller, more focused niche of…
In the previous installment of How to Sell Your Book, we discussed building up a collection of fans. In addition to putting your works in front of people on Amazon, etc., you also want to curate a list of people that are super excited about your writing. One of the most effective ways I’ve discovered…
Last week we embarked upon a blog series on How to Sell Your Book, focused on advertising. To recap, unless you are a household name like JK Rowling or Stephen King, you NEED advertising. If you don’t perpetually put your works in front of your potential readers, you’ll get pushed to the side. In today’s…
I’ve recently learned several tactics to sell your book, and I wanted to share them with you. Several people have asked how I started moving books that had long ago joined Amazon’s Millionaire Club (a club no one wants to join!) After repeating myself several times, I figured it better to capture my advice in…
Something I have noticed in many conversations, whether on twitter or in real life, is that we never have enough context. When people describe all the challenges they face writing code, it’s hard to grasp the culture various developers experience. And culture is key. But another overlooked aspect is exactly who is the customer for…
Something I learned about last year, was this thing called “reader magnets”. It was listed at the #1 way to grow your email list. Essentially, people love free stuff, so if you wish to sell books, you need to curate an email list of people that like your work. The easiest way to find such…
Watching the excitement as PVTL rang the opening bell on the NYSE this morning was surreal as our company Pivotal goes public. This excitement was perfectly dovetailed by having spent an hour last night catching up with an old friend of mine. A friend that had introduced me to the Spring family while also helping…
Something everyone has noticed over the past couple years is how Amazon has pushed its way into retail space. And most notably, the publishing industry. Listening to a new podcast (the Sell More Books Show), it appears Barnes & Noble may be on their last legs. They are implementing cost cutting measures that reduce staffing….
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Videos of my presentations
- Live Coding w/ Spring Data @ SpringOne Platform 2016
- Spinnaker: Land of a 100 Builds @ SpringOne Platform 2016
- Spring Data REST @ SpringOne 2015
- Spring Data REST @ DevNexus 2015
- Debug and Maintain Your Spring Boot App – 7/9/2015
- Cloud Foundry After Dark – 2/15/2015
- Screencast: REST app built in five minutes or less – 11/20/2014
- Spring Data REST – Data Meets Hypermedia – 2014
- Building Your App Mgmt Tools w/ Spring Boot – 2014
- Grails in the Real World™ – 2013
- Why I might switch from @MailChimp to @AWeber September 3, 2018
- How to sell your book – Part 5 – Keywords August 8, 2018
- How to sell your book – Part 4 – Categories July 31, 2018
- How to sell your book – Part 3 – Cross promoting your work July 26, 2018
- How to sell your book – Part 2 – Fans July 4, 2018
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